In court, certain kinds of questions will trigger an automatic objection from the opposing side. “Your honor, he’s leading the witness!” But in other walks of life, we’re asked leading questions all the time. And with no one to object, […]
The surgery market is picking up steam, if the financial results of publicly owned chains are any indication. For the first two quarters of 2012, Nashville-based Amsurg’s procedural volume grew 16 percent, from 656,000 to 768,000, and revenues grew by […]
For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what flips our readers’ switches…and what doesn’t. A […]
The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or service, the more positively they’ll view it. At least that’s the principle […]
Points to Ponder
In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. — John Romero, famous video game designer.