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Who Has the Most Valuable Brand Name?

Who Has the Most Valuable Brand Name?

It’s been linked to obesity, diabetes, hyperactivity and tooth decay. According to several blind taste tests, it doesn’t even taste that great. And yet once again, for the 13th year in a row, Coca-cola has been named the world’s top […]

How to Use “Anchoring” in Surgical Marketing

How to Use “Anchoring” in Surgical Marketing

In court, certain kinds of questions will trigger an automatic objection from the opposing side. “Your honor, he’s leading the witness!” But in other walks of life, we’re asked leading questions all the time. And with no one to object, […]

Surgical Economy Surges in Q2

Surgical Economy Surges in Q2

The surgery market is picking up steam, if the financial results of publicly owned chains are any indication. For the first two quarters of 2012, Nashville-based Amsurg’s procedural volume grew 16 percent, from 656,000 to 768,000, and revenues grew by […]

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How to Create an Ad that Appeals to Surgery Facility Managers

For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what flips our readers’ switches…and what doesn’t. A […]

Why You Should Care About the “Mere Exposure Effect”

Why You Should Care About the “Mere Exposure Effect”

The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or service, the more positively they’ll view it. At least that’s the principle […]