Surgical Marketing

Who Has the Most Valuable Brand Name?

Who Has the Most Valuable Brand Name?

It’s been linked to obesity, diabetes, hyperactivity and tooth decay. According to several blind taste tests, it doesn’t even taste that great. And yet once again, for the 13th year in a row, Coca-cola has been named the world’s top […]

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How to Create an Ad that Appeals to Surgery Facility Managers

For the past 10 Augusts, 200 surgical facility leaders have been kind enough to review the ads in Outpatient Surgery Magazine. Over the years, our Ad-Viser panel has revealed a lot about what flips our readers’ switches…and what doesn’t. A […]

Why You Should Care About the “Mere Exposure Effect”

Why You Should Care About the “Mere Exposure Effect”

The old saying has it that familiarity breeds contempt. But in marketing, it’s just the opposite. Familiarity breeds preference. The more familiar potential customers are with your product or service, the more positively they’ll view it. At least that’s the principle […]